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Quick explanation of traditional marketing strategies

Traditionally, advertising campaigns were segmented into two categories: ATL and BTL advertising. These terms define the media used in campaigns and the audience that is being targeted. Due to the technological progress and changing markets, this traditional approach has lost a bit its original meaning. Nevertheless it entered the trade language for good and that's why it's worth knowing what do they mean.

Let’s take a look at each of these approaches.

Screen printing vs. digital printing – which option is better for you? practical guideline.
Screen and digital printing are two the most popular methods of printing. Working on the advertising projects, our customers often consider: which method is better for them? Here, we come and provide them advice

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phone: (+48 85) 74 18 690
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